Marketing Manager - Situation Analysis

As Marketing Manager I am presenting to the executive director squad a situation analysis that examines each of the macro- milieus that may match upon and will assist in identifying future promotional and merchandising strategy. ?We define marketing as an organisational function and a align of processes for creation, communication and delivering value to customers and for managing customer relationships in shipway that earn the organisation?. (Kotler et al 2007, p7). Each kind of intersection has its accept marker market which ar actual and voltage buyers (Kotler et al 1998). Marketing managerial processes are in ?the analysis, planning, capital punishment and nurse of programs designed to create, build and maintain beneficial exchanges with target buyers for the utilization of achieving organisational objectives?. (Kotler et al 2003, p13). ?Proactive-Partners? located in Sydney offer onsite and on bourne sales. Our phoner missionary station is: Embracing Environmenta l Wellness Together. The laughable Selling marriage offer of our new car line called ?Response? includes uniquely typical features; its primary fuel solution is ethanol petrol levels upto100% and a hybrid engine. MacroenvironmentThe marketing environment within which a caller-up operates consists of the microenvironment and macroenvironment.

The microenvironment is ?forces close to the organisation that affects its mogul to serve its customers? (Kotler et al 2003, p74)And the macroenvironment is bigger societal forces that affect the building block microenvironment, (Kotler et al 1998, pp885-886) There are 6 such forces : demographic, economic, natural, technologi! cal, governmental and cultural that shape opportunities and idiosyncrasy threats to an organisation. (Kotler et al 2003)?A fortunate firm is one that regularly modifies it marketing mix and strategies to conform to these changes? (Czinkota et al 2000, p17). Below I will outline the sextette macroenvironmental forces, and how they may affect ?Proactive-Partners?. demographic EnvironmentThe study of human populations in terms of size, density, location, age, sex, race, occupations and other statistics... If you inadequacy to get a abundant essay, order it on our website: OrderCustomPaper.com

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